Alpha Industries Limited, the producer of made in Ghana Top Choco bread spread and drinks, has announced the signing of TV and radio personality Cynthia Tima Yeboah, known within the Ghanaian showbiz cycle as Tima Kumkum, and budding Ghanaian poet Nakeeyat Dramani as the company’s brand ambassadors.
The contract signing, which took place in the early hours of Tuesday, August 31, 2021, forms part of the company’s resolve to make Top Choco the preferred chocolate brand.
Mrs. Barbara Incoom, marketing director for Alpha Industries Limited, had disclosed that the decision to sign the two personalities was due to their commitment to excellence, a quality she stressed as being her brand’s organizational driving force.
She held that whereas Tima Kumkum offers the brand an opportunity to reach a specified adult market, Nakeeyat comes to the fore with a dynamic young target market. Rightly so because the Top Choco brand appealed to children mostly.
As part of the deal, the two brand ambassadors will help to leverage their influence to support with general marketing demands of the Top Choco brand, which includes social media support and other related commercial services.
Miss Tima Yeboah, who shared the news on social media, rallied her teeming fans for the required assistance. While introducing them to various Top Choco products, Tima had assured them (followers) of her absolute trust in recommending nothing but the best for them.
On her part, Nakeeyat was excited about the opportunity to come on board. In her usual wittingly manner, the winner of TV3’s Talented kids seasons 10 had disclosed the top Choco range of products as a personal favorite to the point of calling out the various Top Choco flavors to admiration.
